Best Drugstore Cosmetics for Eyes

Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmetics

By Annie Schneider & Liz Reddinger

Annie: I have a confession: My name is Annie and I am a goo hoarder. I define “goo” as the following: hair products, cosmetics, creams, balms, lotions, washes, polishes, perfumes, you know… goo! I am a self-taught Goo Guru, a goo-know-it-all. I read books and blogs and watch videos about goo. I am on a first name basis with the goo artists at MAC and Sephora and I have bought way, way, way too much goo for any one-three people. I even have to live at home to support my goo addiction. I hope that by sharing some of my goo research, I can empower you to not make the same mistakes as me.

I find the drugstore dangerous for a few reasons: 1) There are no testers and I can’t try any of the products on or speak with a consultant. As a result, I have wasted money on products that weren’t good quality or right for my coloring. 2) I get very excited by a good deal, but it’s only a good deal if it works and you love it.

I have done extensive drugstore goo research and these are the eye products that I keep coming back to, some of which are even better than products triple their price.

Liz: I have a confession: my name is Liz and I am addicted to CVS. There is no better feeling than seeing my ExtraBucks earnings print out at the bottom of my receipt. I love that I can buy a nail file, journal, tampons, batteries, Mother’s Day Card and eggs  all in one trip.

One fateful day in college, I was at the CVS checkout counter making my daily purchase (yes, daily… it was 50 steps from my apartment, OK?) At that point, I was pretty low on cash and figured, what better way to support my CVS addiction than to land a job and an employee discount there? I asked if they were hiring and a few days later, I was employed with my second home.

I feel that my four-month stint as the CVS self check-out girl (or as my manager called me in a pep talk before every shift: the “quarterback” and “eyes and ears” of the store), has adequately prepared me for this moment to impart my drugstore wisdom upon you. So listen up, ladies – grab your notebooks and sharpen your pencils. You will want to write all of this down.


L’Oreal Paris One Sweep Eyeshadow

Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmeticsL: I rarely wear eyeshadow, but when I do, this product makes my life so much easier. I can apply three different shades of eyeshadow with one swoop of a brush and don’t have to worry about using, buying and washing multiple brushes. My favorite shade (there are multiple) is the charcoal that gives my eyes an effortlessly smoky look (a look that I’ve tried to accomplish on my own that only led to disaster.) Just make sure to have Q tips dipped in eye makeup remover handy, or Almay Makeup Eraser sticks (below) to fix any mistakes.


Eye Makeup Remover

Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmeticsAlmay Makeup Eraser Sticks

L: This is one of those inventions everyone wonders why they hadn’t thought of sooner. They are essentially Q-tips dipped in eye makeup remover, which you can ultimately do yourself, but these are super convenient and especially great for traveling or to keep in your purse for emergencies.


Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmeticsNeutrogena Makeup Remover Cleansing Towelettes

A: Gentle for my sensitive skin and perfect for when I don’t feel like washing my face before bed. Best for removing face and light eye makeup.


Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmeticsCVS Eye Makeup Remover

A: I love this and I almost never go for the generic version; I only discovered this product because my ex-boyfriend bought me this instead of the Neutrogena version I had requested. This is cheaper and works so much better. Soak a cotton round and hold it to your eye for 30 seconds. No rubbing required!

Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmeticsAlmay Oil-Free Makeup Remover Pads & Wipes

L: I have been loyal to this eye makeup remover since I was an awkward tween wearing bright blue eyeshadow. I have super sensitive skin and most removers irritate me, but this brand works like a charm. I buy both the pads (for eyes) and the wipes (for face). Make sure to buy the oil-free kind (it has purple packaging); the kind with oil (blue packaging) makes my vision blurry for some time after.


A: The following mascaras are so good that I will never buy a high end mascara again. These are just as good, if not better, than mascara from Dior, Benefit, and YSL. They are buildable, non-clumping, and don’t give you raccoon eyes.

Best Drugstore Makeup For Eyes | Positively Smitten #beauty #cosmetics

(Pictured from left to right)

  • Physician’s Formula Organic Jumbo Lash
  • CoverGirl Lash Blast Volume
  • L’Oreal Voluminous Million Lashes


This is part one of a series exploring the best of the best in drugstore cosmetics. Part two will continue with the eyes and discuss the best lip products. What are some of your favorite drugstore cosmetic eye products?


6 responses to “Best Drugstore Cosmetics for Eyes

  1. Pingback: Best Drugstore Cosmetics, Part 2: Eyes and Lips | Positively Smitten·

  2. I never walk out of CVS without SOME kind of beauty product. It’s completely addicting! I got some awesome hair chalk there for $3 and it’s the only hair chalk that will work on my dark hair. I love it! These recommendations are great — can’t wait to read more 🙂


  3. Pingback: Best Drugstore Cosmetics, Part 3: Body and Face | Positively Smitten·

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